Studio Equator’s newest design for TODCO The Oakleigh Doughnut Co is a high end hospitality space offering artisan donuts. TODCO Chadstone is a flagship store that showcases their unique product offering and educates customers at the point of purchase. The layout prioritizes fast, free ordering, and the display treatment was designed to communicate product quality, framing health-forward options (many vegan or yeast-free) like curated, premium items rather than typical grab-and-go desserts.

A minimal, high-impact approach that leverages bold, vibrant tile finishes to create clear zones within an open-plan store was implemented to create this luxurious hospitality space.

Tiles flow from floor to counter to guide customers to a large, jewellery box-like donut display, whilst the pendant lighting reinforces the focal point. The overall aesthetic is fun, sophisticated and distinctly different from neighbouring tenants, reflecting and amplifying TODCO’s epic brand values.The flagship store delivers a signature look and operationally efficient fit-out that reads expensive without the high price tag. The design successfully positioned the brand in the precinct and drove strong foot traffic. Chadstone’s Market Pavilion opening recorded millions of visitors in the first few months providing a compelling case study to strengthen future rollouts.

Support: https://todco.com.au