Looking Back at Lot88 On the Park Visual Identity

Looking Back at Lot88 On the Park Simple Idea for a fresh and memorable Visual Identity

It is always important for us to look back at our work and review feedback, results and finish that we produce for our clients. It is just as important to view it from a different angle and learn to unlock the value of the original idea.

Lot88 on The Park Visual Identity was based on a simple and to the point Idea: City Chic in the heart of Dandenong South. Nestled amongst beautifully manicured gardens all in the centre of the newest Victorian Industrial area, Lot88 on The Park offers a chic city spatial atmosphere, food and drink offering in the middle of the equally cool Industrial area in the new Dandenong South development. More than just the local, the venue also offers a great functions space with picturesque views of the beautiful surrounding gardens.

The Visual Identity Systems mirror the vibe, using botanical illustrations contrasted by custom designed typography, industrial, yet elegant tall forms finished with a stencil aesthetic. The result is simple and engaging, proving to last the test of time.

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