Studio Equator Responds to The United Nations Call out to the Global Design Communit
The UN United Nations put out a call out to the global design community to respond to a brief to translate “critical public health messages, into work that could engage and inform people across different cultures, languages, communities and platforms.”
Studio Equator responded to this call and created a series of posters responding to the United Nations health guidelines to help to stop the spread of the COVID-19.
The UN believes creatives have “the power to change the world” and—via their Global Call Out To Creatives—implores the design community around the world to translate “critical public health messages, into work that will engage and inform people across different cultures, languages, communities and platforms.”
Visual imagery has always been especially important in reaching the more disadvantaged parts of society. Speaking through images helps the illiterate understand, minority cultures accept the recommendations of the majority and the marginalised become part of the wider community. In this unprecedented global situation, public health messaging must reach every corner of the globe, and resonate with every language and culture to effectively prevent the spread of the virus. And for this, the United Nations and WHO know that creatives are at the forefront; the need not only to disseminate the message but also for those ideas to change behaviour is more important than ever.
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