Studio Equator's New Visual Identity: Business Stationery

Studio Equator's New Visual Identity Systems: Business Stationery (Heritage Meets Colour)

Our New Visual Identity Systems have given us the opporunity to take a closer look at our business' higher purpose and ultimate goals whilst allowing us to relook at our direction and overal aesthetic language. As the begining of our journey, we have a new set of Stationery (Business Cards, Letterheads & Website) which we are very proud of. The New Business Cards & Letterheads use our favourite Gold Foil onto the most beautiful Coloured Stock in four main colours: Our heritage Olive Green, Stylish Mint, Pink, Charcoal complemented with an elegant Knight Stock.

Here's a brief explanation about the thinking behind some of our supporting graphical elements or tools which are part of our new visual Identity Package. We will be publishing updates on our Brand's Strategy and DNA, as we are proud to share our ideas with the world, as we look forward to future colaborations with our clients... 

Studio Equator's Elements: The Equator Line

The Equator usually refers to the Earth’s Equator: an imaginary line on the Earth’s surface equidistant from the North Pole and South Pole, dividing the Earth into the Northern Hemisphere and Southern Hemisphere.

Studio Equator is the dividing line between: Vision & Reality, Design & Business, Interior & Graphic, Literal & Lateral Thinking, Good & Naughty, Instinct & Research, Experimental & Strategic, Modern & Classic, Complementary & Contrasty, etc.

This dividing line is visually expressed by the use of various graphic tools and imagery, from custom typography, colour and imagery line blurs.

Stay Tuned for more updates: https://www.studioequator.com.au/our-world