WRAP IT FRESH
25.11.09Wrap it Fresh is a concept store that opened in South Melbourne in 2005. They strive to produce Cafe quality fast food with healthier options, enormous flavour and value for money.
Vegetables are delivered to the café straight from the markets, and the healthy foods are made fresh throughout the day, so the owners wanted a strong emphasis on the fresh healthy ingredients.
We designed a clean, contemporary look with a strong visual identity and simple fit out with attitude and personality.
We also created mascots to be used in graphic applications with the cheeky tag line "We're fresh, are you?"
We chose a fresh, warm colour palette, simple durable finishes and easy to read menus, and also designed custom wallpapers using the mascots, logo and other graphics.
Wrap it fresh now also has another outlet in Melbourne Central shopping centre.