Urban Asia is a take-away outlet in Melbourne's busiest shopping centre, Chadstone.
The outlet is in an extremely competitive area with numerous other Asian food operators, so needed to look unique, and more upmarket to reinforce their quality food offering.
Studio Equator designed a simple logo that was applied to traditional Asian ceramic bowls, which were then used as a feature within the store, with a clever use of acrylic mirrors to enhance the impact and bring a beautiful deep red reflective colour to the interior.
These things serve to reinforce the key message and create a unique aesthetic appeal.
Custom typography and lighting features were also used to complete the look and feel of this now popular and successful outlet.