TUTTI FRUTTI FROZEN YOGURT

13.08.12

Tutti Frutti Frozen Yogurt is a one of the world's largest self-serve frozen yogurt retail chains. Originating from America and with over 500 stores worldwide, Tutti Frutti is fast becoming an internationally recognised brand.

After developing the fit out concept for Tutti Frutti’s first Melbourne store in QV in 2011, Studio Equator conducted a design audit for the business, which uncovered the need for a new overall strategy.

Tutti Frutti want to be the leader in the Frozen Yoghurt market in Australia, and therefore required a strong concept & branding that would speak through both the store fit out and graphic applications.

We developed a new visual identity and narrative that uses a defined illustrative style, and also adopted the tag line “Yogurt Trend Setters”, to convey Tutti Frutti's global, forward-thinking offer.

The store fit out was designed to be easily adaptable to different colours and materials with the idea that each future store will keep within the overall design concept, but also have its own unique look and feel, thus ensuring the brand will be ever-changing and evolving, and always on trend.