TUTTI FRUTTI FROZEN YOGHURT QV STORE

25.09.11

Tutti Frutti Frozen Yogurt is a one of the world's largest self-serve frozen yogurt retail chains. Originating from America with already over 500 stores worldwide, Tutti Frutti is fast becoming an internationally recognised brand.

Studio Equator's design concept for the Australian flagship store in Melbourne's QV shopping complex (owned by Grocon and managed by Colonial First State Property) was minimalistic, modern and fun. Using a fresh, clean, and mostly white colour palette featuring panels with a rippled, yoghurt-like texture, the kiosk is instantly recognisable as a conceptual frozen yoghurt. To add dimension, Studio Equator accented the frozen yoghurt self-service area with a colourful mosaic, representing the burst of colour that comes from the fruit topping.

The final look successfully implements the Tutti Frutti brand in Australian terms whilst still communicating their identity as an iconic international brand.