TRANSPORT HEALTH WEBSITE

10.09.11

Established in 1888, Transport Health has been providing specialised health insurance to workers in the transport industry and their families for over a century.

Studio Equator designed and built an entirely new website for Transport Health based on their existing brand. The design strategy was to develop a site that incorporated interface and information architecture, and which communicates to Transport Health's existing customer base, as well as generating new clients and increasing conversion through the site.

Studio Equator realised these guidelines by utilising design elements that were bold, simple and user-friendly. A clean interface was designed with minimal clutter, straightforward step-style forms to guide customers directly to quotes, and seamless integration to existing systems.  The site has already proven to easily facilitate customer conversion.

In addition, Studio Equator added social network integration, and a self-maintainable platform to create blogs and news items to further promote Transport Health. This also allows for organic search engine optimisation, thereby increasing site traffic.