This chain of eclectic accessories boutiques wanted to achieve a visual identity that would encapsulate the femininity of the brand, and envisioned a space which when entered gives a sense of walking into a beautiful world of magic and delight.
They wanted a smooth blend of Greville street chic meets Breakfast at Tiffany's with a touch of otherworldliness, where women could feel like girls again.
Studio Equator's logo design uses custom typography and the mystical image of frolicking unicorns. This theme was carried through all applications including swing tffags, business cards, gift vouchers, promotional stationery and general fit-out requirementsff.
Feature lighting, chandeliers and vintage wallpaper, along with various unique antique pieces all combine to enhance this theme, giving each store a distinct and individual look.
Tilkah boutiques can be found in Chadstone, Chapel Street, Highpoint and Northland Shopping Centres, and in Melbourne Central.