THE RAILWAY HOTEL
After working on environmental graphics for popular bar the Railway Hotel, Studio Equator was commissioned to rebrand the famous Chapel Street venue. The new visual identity was applied to stationery applications such as business cards, letterheads, email footers, menus, promotional applications ad the soon to be launched brand new spanking website.
The visual identity systems included a specially custom and crafted designed font and typographically based logo. The font uses railway tracks as finishing graphical elements making the font both playful and classy. The identity is bold, punchy and refined in it’s simplicity and ability to adapt to future challenges.
Talented Interior Designer Andrew Mitchell of Urban Pad, in conjunction with Railway Hotel commissioned Studio Equator to also design artwork for light boxes in the cocktail lounge of the iconic Railway Hotel. Throughout the life of the project this opportunity expanded to encompass more applications in other areas of the hotel.
After admiring studio equator's company stationery, our client requested a similar mood for the artwork we were to create for them. We decided to use a Garden of Eden theme, with lots of fernery, flowers, birds and butterflies, and were further inspired by the Nina Simone song "Forbidden Fruit". This concept complements the offer of a garden area within the venue. Starry galaxy images were also used to achieve the desired otherworldly impression.
Studio Equator experimented with combining several different styles of images created in both Vector and Photoshop into single image collages, and using gradients, shadows and light to create perspective. This merging of applications resulted in a series of truly unique images that have an unusual quality of depth, almost appearing to be three-dimensional.