A concept Mexican take away in Point Cook, Tacos Panchos wanted their store to be instantly recognisable as Mexican, but without any of the obvious and too-often used sombreros and Chihuahuas seen at many Mexican food outlets.
Rather than a full menu, Tacos Panchos' menu focuses mainly on tacos and burritos, and as part of their concept they wanted an open theater kitchen where customers can see the chefs making these tasty treats. studio equator's solution was a simple layout with raw finishes and rustic colours.
The counter running the length of the shop was given a stone bench top giving it the look of raw concrete, with timber trimming and patterned hand painted tiling with traditional Mexican shapes and colours to offset the roughness.
studio equator's trademark "Lucky Beer chandelier" was adapted using Mexican "Dos Equis" beers, and this feature point also complements the orange coloured glass in the kitchen display window.
For the graphics package we used stylised images of the "Blue Demon" the greatest Mexican wrestler of his time, whose career spanned 40 years. A chunky, playful custom font was developed to use with these images, and in the logo and signage. The graphics were then hand-painted on the plywood finish at the rear of the store.