SINA KING

13.05.12

Sina King, winner of Miss Burlesque Australia 2011, and dubbed the "Queen of cheeky glamour", wanted a new visual identity to help evolve herself from a personality into a brand.

Our design is based on the concept of iconography.  We developed a basic logo using a simple typeface, which that can either be used as is, or within a number of icons.

Two primary icons and ten alternative secondary icons were all developed for use in various formats and circumstances (style guidelines were provided), and the identity has been applied to business cards, stationery and a new website.

The business cards show the primary icon and are printed on thick black stock in PMS 871 gold, and gold foiled for a high-end look.

The letterhead we printed double-sided with a pattern comprised of all the icons, to add interest, and fully showcase the brand.

This icon pattern is also used as wallpaper in sections of Sina's website.