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SALON DE SUSHI


Salon De Sushi

02.03.14

A particular sense of decadence intrigues you as you step through the entrance of Salon De Sushi with its creative elegance and atypical sushi experience. Situated on Clarendon Street, South Melbourne, Salon De Sushi believed that their vision was one that must be translated through the eyes of Studio Equator’s designers.

Today there are an abundance of sushi bars, so the owners of Salon De Sushi wanted to refresh the ‘sushi bar’ concept through their interior design and visual identity.  The owners wanted to be classic yet original in their concept and create a strong identity that would potentially carry them to an iconic chain of ‘salons’ that will become instantly recognizable to sushi lovers.

Their interpretation of quality is expressed through simplicity and a sophisticated interior fit out.  This is shown through the materials used, the attention to detail and French inspired features. Elegant dark wood paneling blankets the wall with a traditional French architrave framing the display fridge, giving a touch of dark elegance whilst still highlighting the product in the display.  The floor is tiled with intricate and coloured patterned tiles that give off a hint of Mediterranean indulgence.

Each table is structurally fixed to the walls with the feature floor tiles that crawl up the walls and across the ceiling creating a distinctive box shaped dining table that reflects the polished boxed packaging concept in life size form. Sushi is displayed and sold in a box, and the fit out mimics eating inside your sushi box.

The adjacent wall is used as a canvas for hand painted wall graphics that flow behind the tiles.  The graphics are shaped and geometrically manipulated to show an impression of a Japanese landscape, with shades of seductive red, black and grey. The geometric pattern of these origami style graphics look almost pixilated when the intricate lights reflect onto the walls.

The shades of red, black, dark brown wood, gold trimmings, white marble bench tops and Mediterranean tiles create the precise amount of quality the owners were hoping to portray in their uniquely inspired interior.

Industrial Tom Dixon copper and gold pendant lights fill the room giving sporadic shaped reflection, and imitating an origami structure, clustered above each table.

Once you reach the end of the space, a polished wooden box-like fit out is dressed with beautiful timber walls, floors and ceilings, and holds a space for communal dining. Inside this chic dolls house lies a black custom designed communal table.  This is another version of Studio Equator’s famous “Frankenstein Table” where they have mixed and matched tables and materials and physically fixed 3-4 tables together to create one.

Japanese illustrations have been used to create bespoke wallpaper that gives a contrast against the wood.  This creative concept has extended to the graphics and Japanese Manga characters in the restrooms, where Studio Equator has taken A3 printed papers and carefully overlaid them to create this effect.

A life sized MDF giant bear installation sits in the shop front overlooking Clarendon Street and it’s passerbys.  This not-so-cuddly giant bear has taken on a personality and has become iconic to the Salon De Sushi brand.  It is traditional and very common in Japan to have a giant installation in a shop front, another quirky and incredible concept that highlights Japan’s gimmicky taste and design etiquette that amuses the rest of the world.

The Salon De Sushi logo presents itself on the façade of the venue, back lit by blue fluorescent light.   The logo is based on the Fleur de Lis, a symbol linked to French monarchy in its historical context.  Studio Equator has recreated this symbol, keeping its historic importance and linking it with Salon De Sushi’s elegance and simplicity but designing an ‘Origam-ic’ version of the symbolic Fleur de Lis.

The strong identity seen throughout the fit out is mirrored in the visual identity and logo, and has also been applied to business cards, menus, packaging, stationery and signage, giving a truly holistic result.