SALFORD: WEBSITE
SERVICES USED
08.07.09
After creating a strong brand identiy and marketing strategy for Salford Living, studio equator designed a website which embodied the values and image of Salford Living.
The website was designed to showcase the residents in editorial style through photographs of village living, videos and stories, and to emphasise the sense of community in the villages, and is fully self-maintainable by internal staff.
To cater to the demographic, the website is easily navigable, with large buttons and subject headers. The home page offers quick access buttons to villages, news, Village living stories and contact information, and each village page is blended with it's respective state colours.
The news system we designed enables an easy search of general, investor, or localised village news, and an electronic newsletter was also developed to enable e-marketing easily targeted to different locales and demographics.
Flash animation is used for image galleries and banners, allowing maximum exposure of lifestyle photographs with minimal navigation.
The Salford Living website also showcases the marketing DVD in a cinematic way, with the home page housing a large video window showing snippets of the DVD, and an order form to obtain a free copy.
