Puccinos is a a newly established cafe operating on the Russell street end of the Bourke street shopping strip. They serve quality coffee, tea and a variety of delectable pastries.
Studio Equator designed visual ID (logo, stationary, menus...) to reflect the cafe's high-end positioning, utilising custom typography and polished graphics for the logo.
The graphic elements were extended to the cafe's interior to maintain a consistent brand identity, and were complimented by a beautiful natural stone counter, custom timber panels and light fixtures which we installed onto laser cut rosettes customised to match the logo.
A classic color palette traditional to coffee houses was used to give the space a refined, high-end feel that was also warm, comfortable and relaxing. Unique textures and finishes on the walls, along with brightly colored chairs kept the space from being too traditional, and gave it urban spunk.
The result was a minimal, classy yet spunky cafe space which reflected it's high-end brand identity. We gave Puccinos a highly adaptable design with graphic elements which anticipate business growth and expansion.