OMNIBLEND CORPORATE IDENTITY

27.02.12

highly commended award at the Qantm Create Design Awards 2012

Omniblend is an industry recognised and accredited contract food manufacturer that provides formulating, blending and packing services to the health, nutraceutical and veterinary industries.

They specialise in high protein dairy powders, sports nutrition products and dietary supplements, and their clients include companies of all sizes ranging from retail chains and pharmaceutical companies to local health stores and gymnasiums.

Omniblend is also the first contract manufacturer of ultra high temperature (UHT) bottled products in Australia. They are able to provide aseptic UHT drinks in a range of sizes and bottle shapes, allowing customisation of products with innovative bottle designs and sleeving.

They produce a wide range of long life products, including sports nutrition drinks, weight loss drinks and other long life drinks, all using their cold fill aseptic filling line.

When Studio Equator was commissioned to develop a new corporate identity for Omniblend, we decided to use their product to create a brand that is both unique to Omniblend and illustrative of their services and who they are.

We spent a day physically arranging their black and white bottles to display large scale custom typography and shapes, and photographed each element for use in various applications including their visual identity, advertising and communications and website.