MSAFIRI
SERVICES USED
19.02.10
Msafiri In Action Inc. is a not for profit organisation that supports humanitarian and environmental efforts that make a difference on a shoestring."Msafiri" is the Swahili word for traveller, so for the visual ID, logo and branding, they wanted a global feel with a focus on Africa.
studio equator developed an energetic custom typography with a lot of personality, utilising the bold style to also incorporate a globe symbol into the logo.
We used images taken by the Director, Marie Misso on her travels to give the branding a strong feel for her work.
These images were applied to business cards, stationery and marketing collateral and are easily adaptable to other requirements.
