MILK ME E-STORE AND BRAND CREATION

09.12.10

These gorgeous Milk Me products called out for some similarly beautiful graphic designs to accompany them at their online boutique created by Studio Equator.

Organic and toxic-free, all apparel is made from the safest, most natural fibres available without sacrificing the comfort of luxe fabric and the appeal of beautiful aesthetics.

Take a moment to check out the sweet gelati colour-palette!

With this in mind, our design team set about creating a visual identity to complement the brand's quirky name, pretty-as-a-picture products and it's appreciation of natural and gentle processes and products.

Custom typography was created, colours and textures juxtaposed, trims tested and tried -  and we think the final designs embody a great sense of fun, nostalgia and nature.

The colours of the milk me logo evoke a happy and old-fashioned-values sensibility and the text design itself is playful and personality-infused.

Away from the brand logo the hues are subtler - pale pinks and speckled neutrals.

Products are supported by simple and strong photography.

Simple and easy tab navigation and clear information capsules allow customers to navigate freely and choose what they need and when a browser is ready to shop the e-commerce options have been designed to be completely user-friendly. 

Visual identity: Created!