Westfield Shopping Centre's Best Fashion Shop award
With a local in-house design team focusing on European style, Lolitta is known for providing well-designed clothes at an affordable price. Now with 8 stores around Melbourne and one in Geelong they offer fast fashion to the younger woman.
With this demographic in mind studio equator developed a graphic image of a young woman which was applied as a wall mural among other applications. A pink and chocolate colour theme was used to lend the label distinction among its competitors.
Custom joinery was designed specifically to focus on and facilitate the quick sale of tops and knitwear and was proven to be highly effective in increasing sales.