"putting a face to the name"
A visual identity and logo is the personality of a corporation, visually manifested. The purpose of a visual identity is to help to establish and maintain an organisation's reputation so they are both recognisable and memorable to the public and their client base.
We at studio equator focus on creating a face for the business that is simple yet bold.
The identities we design are creative, and are customised to ensure they are in line with the core message and promise of the brand. Our logo designs often use custom typography and illustration.
The visual identity will usually involve a supporting applications such as stationery, general marketing collateral, signage and packaging as well as the logo design.