ETTO ITALIAN STREET PASTA
ETTO Italian Street Pasta
Interior Design & Décor
ETTO is a new fast but fresh food restaurant in Clarendon Street South Melbourne designed by Studio Equator in collaboration with Truly Deeply. ETTO is all about fresh Italian street food, fresh pasta and seriously delicious sauces, cooked to order in minutes with love & passion!
The owner wanted to develop strong visual merchandising and robust signage that would stand out from other surrounding businesses. The design was to be inviting, stylish and traditional with a modern twist. In order to create interest, we contrasted the clean lines with expressive colourful tiling and artistic chalkboard panels.
To give the project a point of difference, and emphasise ETTO's love of fresh pasta, we designed fully customised quirky pendant lights using bright red pasta strainers.
Truly Deeply worked on the branding and graphics, while Studio Equator developed the concept and documentation for the fit out, a collaboration which we thoroughly enjoyed and hope we get the chance to experience again in the future.