CONSULATE GENERAL OF EL SALVADOR
27.11.10The Consulate General of El Salvador briefed us on creating a range of promotional applications to promote El Salvador to the private sector.
Part of our idea and concept was to create a custom font that would tell a story and describe El Salvador's unique point of difference.
We designed a descriptive font using illustrated elements of El Salvador's land and culture, which can be used throughout multiple applications.
In addition to the custom font, we designed artwork symbolically showing the progression of generations, with the older generations nurturing and embracing the younger new generation.
The illustrative style used is reminiscent of El Salvadorian art.