COMAC RETAIL PROPERTY GROUP
Comac is a leading retail property group whose clients include Australia on Collins, Monash University and several shopping centres including Waurn Ponds shopping centre near Geelong where they introduced Coles, K-Mart and over 50 other clients.
Comac required a visual identity that was interesting and eye-catching yet professional. The design of the logo using 3 dimensional building blocks in a flowing structural shape is visually intriguing and represents both expansion and stability.
The power colours of red and black, and the bold typography reinforce these ideas, and the simplicity of the design allows for it to be easily adapted to different applications and media.