BLUE24_MELBOURNE 24 HOUR BIKE RACE
Blue24_Melbourne 24 Hour Bike Race
Blue 24 is a 24 hour bicycle race to be held at Calder Park Raceway which aims to raise awareness of prostate cancer in Australia, and will support the Prostate Cancer Foundation of Australia.
In creating the visual identity for the event Studio Equator took an illustrative approach to create a point of difference to other similar events, and to create appeal to a wide demographic of people.
Custom typography was developed, with the obvious colour blue chosen to reinforce the brand's name and message.
Studio Equator designed and produced a motion piece as promotional collateral to help sell to potential partners and sponsors.
Our strategy behind this piece was to give the viewer a sense of the experience by documenting and visualising the race throughout Calder Park., with the style of the piece in line with the overall brand and corporate look.
The inaugural Blue 24 event is currently being organised and will take place in 2012.