BLACK TIE CATERING

27.11.07

Black Tie Catering are a company who have been operating for over 20 years and who pride themselves on a high quality product and up-market clientele.  Their previous logo was a black bow tie, but when studio equator was commissioned to design a new visual identity, we wanted to create a simple yet dynamic and energetic form that was more contemporary and would fit with both formal and casual. 

Our inspiration came from an untied bow tie.  The finished logo is flowing and reminiscent of musical symbols. We then gave it the form of cutlery to tie it in to the catering business.  We used black and white only to enhance the logo's elegance and simplicity.  The visual identity was applied to business cards, stationery, menus, uniforms, marketing materials and the black tie website.