This fresh food café in Hardware Lane wanted to create an identity and fit out that was true to its motto "Bringing healthy eating back to basics". The owner wanted a simple minimalist look that was fresh and natural, but also fun and friendly.
Inspired by Jack & the Beanstalk, studio equator created a crawling leafy vine design, which could be easily adapted to all applications. The logo was developed with custom typography and is intentionally "basic". We explored different print finishes, and used foiling on 100% recycled paper to give a high quality yet organic look.
Our interior design concept highlights the existing industrial structure by painting the space white. This emphasises freshness, but also showcases the urban appeal of the premises by leaving the pipes and structure exposed. This is contrasted by the custom vine graphic which was to be laser cut into the back wall. As this was prohibitively expensive, we instead covered the back wall with a sheet of yellow acrylic mirror, then applied the negative image of the vine in white sticker, giving a very similar result for a fraction of the cost.
Segments of tree trunks were attached to the ceiling at jaunty angles, with bare light globes hanging amidst them as an interesting earthy feature.
At the client's request, custom refrigerators were designed in order to showcase the fresh fruit and vegetables that are central to the business.