Autobarn is Australia's largest franchise retailer of quality automotive accessories, spare parts and car audio and security systems. They are renowned for their impressive range of merchandise which includes many top national brands, and their aim is to reflect a friendly and welcoming feeling in each of their stores, to make shopping a pleasurable experience for their customers.
In the design & development of the Autobarn website, studio equator followed strict guidelines based on the existing company corporate guidelines to ensure the website would be in line with the current branding. The home page of the website was created to be advertising focused and to allow for flash banners and multiple ad spaces to showcase the catalogues and specials.
A custom Content Management System (CMS) was designed to make the site fully self-maintainable, allowing Autobarn staff to upload animated banners as well as static images, and text content.
A full product catalogue was implemented including categories and sub-categories, as well as an enhancing feature which when viewing any one product selects four related products to also be shown. A downloadable catalogue (also fully self maintainable) was also implemented and an interactive page-flipping feature is used to attract and maintain interest.
The Autobarn e-club was developed and designed so users can be entered to a customer database for marketing material to be sent - an effective way to obtain and maintain client relationships.
A full store locator powered by a proximity engine shows a list of the ten closest stores and distance in kilometres to each when a postcode or suburb name is entered. Alternatively, a full list of stores by state can be accessed through an interactive map. All store lists are also linked to individual store contact forms complete with google map.
Other features of the website include a "do it yourself" general tips section, a news engine encompassing global news as well as individual store news, and a global search engine which searches the whole site using yahoo powered search.