ALTER IT NORTHLAND

23.04.13

Alter It is Victoria's largest clothing alterations business, and has become an icon in the industry in the more than ten years they have been operating.

As a franchised business, Alter It stores are all consistent to the brand, with bold interactive and fun graphics and interiors, however since 2011 the brand has been evolving to a new look, as seen in the Melbourne Central and Fountain Gate stores.

The idea was to keep the core essence and identity of Alter It, but use different materials to achieve a more artistic, natural and environmentally friendly look.

For the shopfront at Alter It Northland, we used marine plywood that we digitally printed with a classic Alter It "Mitch the Stitch" graphic and signature "its".

This gives the store a different and more environmentally friendly look than the glossy printed graphics typical of other Alter It stores.

The store counter and interior panels of custom graphics also use raw plywood to consolidate this theme and new look.