ALTER IT
SERVICES USED
03.06.10
New York Graphis Award 2006 - Best 100 logos in the world
Channel 9 "Your Business Success" retail branding series' most watched episode
Clothing alterations business Alter It had a desire to find retail positioning in an almost invisible industry. The diverse nature of their potential client base and a lack of good locations were challenges they hoped to overcome. As a franchiser, they had need of a consistently professional brand strategy that would allow for store rollout.
studio equator brought a contemporary approach with a bold, interactive and fun identity that translates through graphics and and interiors.
The fit-outs are designed in an open theatre layout which gives the brand a point of difference while remaining practical and adaptable.
A logo was created which doubles as mascot "Mitch the Stitch" and is known today as an icon in the industry. This bold re-branding strategy has consistently resulted in an approximate sixty percent increase in business in stores adapting the new image.
