French Design magazine for interieur.fr interviews our own Ben Fretard

French Design magazine for interieur.fr interviews our own Ben Fretard

French Design magazine for-interieur.fr interviews our own Ben Fretard

For those of us who are pretty rusty with their french here’s a quick tratslation:

Interview:

Can you tell us who you are?

My name is Benjamin FRETARD, I am a 32 year old French designer who lives and works in Australia for 6 years. I live in Melbourne with my partner, French and we also have a little boy, Oscar was born in 2012.


Why did you choose to work in interior design ?

I have always been a creative, very attached to detail and that since my childhood . So it's natural that I turned to the design professions and the creation in the first place cabinetry and furniture design and product design and now finally the interior design.


How did you end up working for the agency Studio Equator in Australia?

I worked in France after my studies but want to experience abroad was strong and Australia seemed the perfect country for giving me this opportunity. When I arrived in 2007 , it was still fairly easy to find a job. So I got an interview with Studio Equator , a young design agency that mixed design , Graphic design and Web design Interior. I was hooked with the style and ambience.

Today, I run the internal design department and working on marketing strategies and visual concepts with Carlos Flores the creative director and founder of the agency.


Can you tell us one of your accomplishments?

We just finished Bluetrain a restaurant of 700m2 . After 20 years of existence , the owners have decided to move the restaurant a few hundred meters to a larger location with wonderful views over Melbourne to customers. We have the challenge of re-designing this place completely while keeping what made ​​it successful for 20 years.

The goal of the design point of view , was to create an emotional connection with customers. We combined surprising materials and a custom design that reinforces the identity of Bluetrain and recalls the multicultural side of Melbourne.

Check: http://www.for-interieur.fr/interview-benjamin-fretard-de-studio-equator/#.UpqE1CgQdGE

Press 01 June 2013

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