We Heart Bluetrain Blog

We Heart Bluetrain Blog

Wow we are on We Heart!!!

Studio Equator’s work showcased on world famous UK blog magazine We Heart who explores the intersections between arts and culture, and lifestyle, living and travel...Thank you to the crew @ We Heart…. Love it!!!! This is what they said about our project:

DESTINATION: WOWSVILLE

Melbourne's Bluetrain leaves its old self behind and steams into the future...

Comprised of themed areas, the open plan space is all sorts of jazzy – a favourite style of music here too – with bespoke floor tiling and a smooth, characterful mono mural on the stairs...

Not a bad way to celebrate your 20th birthday, this. After two decades as one of Melbourne’s top venues, Bluetrain bar and restaurant has reopened its doors in the Southgate Complex to reveal a lively new design by Studio Equator (last seen producing this Pipe Mania-inspired eatery), as well as a new menu from incoming resident chef Jay Sinclair.

Whether the neon mantra “creativity takes courage, courage is creativity” is motivational inspiration for the clientèle, a brand message or a piece of self-congratulation on the part of Studio Equator isn’t clear, but either way it’s not wrong. The revamped branding now features asymmetric quadrilaterals and triangles, which pop up as motifs throughout the venue. Comprised of themed areas, the open plan space is all sorts of jazzy – a favourite style of music here too – with bespoke floor tiling and a smooth, characterful mono mural on the stairs. Industrial touches include the corrugated metal panelling and Meccano light fittings overhead in the sports bar, which represent the Melbourne Metro transport system in 3D.

Check: http://www.weheart.co.uk/2013/10/22/bluetrain-melbourne/

Press 22 May 2013

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