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BSHO @ Melbourne Central + Construction Photos!

BSHO @ Melbourne Central + Construction Photos! BSHO @ Melbourne Central + Construction Photos! BSHO @ Melbourne Central + Construction Photos! BSHO @ Melbourne Central + Construction Photos! BSHO @ Melbourne Central + Construction Photos! BSHO @ Melbourne Central + Construction Photos! BSHO @ Melbourne Central + Construction Photos! BSHO @ Melbourne Central + Construction Photos! BSHO @ Melbourne Central + Construction Photos! BSHO @ Melbourne Central + Construction Photos! BSHO @ Melbourne Central + Construction Photos! BSHO @ Melbourne Central + Construction Photos! BSHO @ Melbourne Central + Construction Photos! BSHO @ Melbourne Central + Construction Photos! BSHO @ Melbourne Central + Construction Photos! BSHO @ Melbourne Central + Construction Photos! BSHO @ Melbourne Central + Construction Photos! BSHO @ Melbourne Central + Construction Photos! BSHO @ Melbourne Central + Construction Photos! BSHO @ Melbourne Central + Construction Photos! BSHO @ Melbourne Central + Construction Photos! BSHO @ Melbourne Central + Construction Photos! BSHO @ Melbourne Central + Construction Photos! BSHO @ Melbourne Central + Construction Photos! BSHO @ Melbourne Central + Construction Photos! BSHO @ Melbourne Central + Construction Photos! BSHO @ Melbourne Central + Construction Photos! BSHO @ Melbourne Central + Construction Photos! BSHO @ Melbourne Central + Construction Photos! BSHO @ Melbourne Central + Construction Photos! BSHO @ Melbourne Central + Construction Photos! BSHO @ Melbourne Central + Construction Photos! BSHO @ Melbourne Central + Construction Photos! BSHO @ Melbourne Central + Construction Photos! BSHO @ Melbourne Central + Construction Photos!

Studio Equator was proud to be a part of Pause Fest digital festival, which ran from 7th to 13th November 2011.

It was important to us that Studio Equator's contribution to Pause Fest 2011 reflected our creative business ethos. We wanted to create a dramatic, fun and unique digital experience that would showcase our multidisciplinary skills in a structural manner, whilst making a relevant and meaningful contribution to the digital cultural movement. Most importantly, we wanted the experience to make people smile.

Above are photographs of B-SHO’s build process.

Taken from ‘bisho’, the Japanese word for ‘smile’, B-SHO was a concept born out of our Creative Director's (Carlos Flores) childhood passion for Japanese Manga, and is freakishly reminiscent of the Robot-Manga culture of the late 1970s and 1980s (think Mazinger Z vs. Gundam Wing). BSHO’s structural form is a fusion of culture, digital technology and design, and was created to inspire fun and creativity in all those who engage with it.

B-SHO's colossal exterior is made entirely of mirror acrylic or 'Euromir', allowing for a unique multi-dimensional viewing experience. BSHO’s animated eyes are 22-inch digital touch-screens, which visitors can interact with to design their own unique faces from a set of special features, and will receive a digital gift for playing the game.

Combining digital innovation with graphic design, architectural form and structure with interactive multimedia experience, and function with aesthetic, B-SHO is a culmination of a range of creative disciplines. It is an embodiment of Studio Equator's creative business vision, our creative process and our multidisciplinary capabilities

The week long Pause Fest accepted B-SHO with open arms and the public fell in love with his manga-esque charm and his colossal mirror acrylic complexion.

Far from shy, B-SHO playfully interacted with the public, winking at the ladies and soaking up the atmosphere inquisitively with his lively glances.

The article about B-SHO published by mX magazine was a great testament to our design triumph, and we thank Pause Fest, mX magazine, the creative engineering team and all those who interacted with B-SHO for making the project such a success.



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