graphic design
PACKAGING & POINT OF SALE
"Packaging & point of sale is the evaluation, production and promotion of packages to embrace products for distribution and sale".
Packaging design should draw interest to the product, and be consistent to the corporate identity and branding. It will also often need to include information relevant to the product. Packaging needs are very diverse, and need to be highly customised to reflect the intent of the client, which could be anything from bold to innocuous, innovative to stylish, mysterious to exciting. studio equator's goal when designing packaging is to make the client want to look, make them want to read and make them want to buy.
Packaging is used in most industries including food & beverage, fashion & apparel, cosmetics, hardware, machinery and automotive, lifestyle associated products, cd / dvd design and software.
recent projects
COOL CARM COLLECTED
NOVEMBER 25TH, 2011
METRICON STUDIO M
NOVEMBER 26TH, 2010
FOUNTAIN GATE DRY CLEANERS AND FORMAL WEAR HIRE
JUNE 22ND, 2012
NATASHA 'SENDING OUT A MESSAGE' EP
NOVEMBER 9TH, 2011
blog entries
26/05/13 - Don Café House by Innarch
Don Café House by Innarch
Innarch have designed the Don Café House in Pristina, Kosovo.
From Innarch
The idea / inspiration for the desi ...
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by Carlos Flores
26/05/13 - Manon Wethly’s Instagram Photos of Airborne Beverages
Manon Wethly’s Instagram Photos of Airborne Beverages
Belgium-based photographer and designer Manon Wethly keeps a wonderful Instagram accoun ...
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by Carlos Flores
22/05/13 - soft neon branding
soft neon branding
Who says the neon colour family must always be distractingly bright? I love the soft, almost washed neon look used in this L ...
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by Carlos Flores
recent tweets
6 hours, 18 minutes ago
@studioequator: Don Caf House by Innarch: Don Caf House by InnarchInnarch have designed the DonCaf House in Pristina, Kosovo.F... http://t.co/R0pCyFIjAr
6 hours, 18 minutes ago
@studioequator: Manon Wethlys Instagram Photos of Airborne Beverages: Manon Wethlys Instagram Photos of Airborne BeveragesBelg... http://t.co/zbz5rGKsY4
4 days, 17 hours ago
@studioequator: soft neon branding: soft neon brandingWho says the neon colour family must always be distractingly bright? I l... http://t.co/PUVIopl7PI