recent news

STUDIO EQUATOR’S ACCESS NIGHT LOVES GRAFEEK

MAY 1ST, 2013

Studio Equator’s access Night loves Grafeek Studio Equator is hosting an access night as part of the AGIdeas International design conference. Through this program a small group of 20 de...

WORKING PROGRESS: NL HOUSE, CARLTON

APRIL 30TH, 2013

Working progress: NL House, Carlton The builder is now putting the final touches on new Malaysian Hawker food restaurant NL House (Nasi Lemak House) in Grattan Street Carlton. Adjacent to the hustle...

WHIMSICAL & CLEVER JEWELLERY BY STUDIO EQUATOR’S SPANISH DESIGNER MARTA CHOVER

APRIL 29TH, 2013

Whimsical & Clever Jewellery by Studio Equator’s Spanish designer Marta Chover This collection of Jewellery is made from water balloons, it looks amazing, is fun to wear, fashionabl...

G-LUX OPENING COVERED IN INDESIGNLIVE (DAILY CONNECTION TO ARCHITECTURE & DESIGN)

APRIL 11TH, 2013

G-Lux opening covered in Indesignlive (daily connection to Architecture & Design). Cool photos & nice write up. Spot out the sexy studio equator team!!!!...

HERE'S WHAT PEOPLE ARE SAYING ABOUT ONE OF OUR LATEST PROJECTS: ETTO ITALIAN STREET PASTA (PICKED UP BY THEWORLDLOVESMELBOURNE.COM)

APRIL 8TH, 2013

Here's what people are saying about one of our latest projects: Etto Italian Street Pasta (picked up by theworldlovesmelbourne.com) " Etto has a modern cool fitout with slick design (including th...

graphic design

PACKAGING & POINT OF SALE

"Packaging & point of sale is the evaluation, production and promotion of packages to embrace products for distribution and sale".
Packaging design should draw interest to the product, and be consistent to the corporate identity and branding. It will also often need to include information relevant to the product. Packaging needs are very diverse, and need to be highly customised to reflect the intent of the client, which could be anything from bold to innocuous, innovative to stylish, mysterious to exciting. studio equator's goal when designing packaging is to make the client want to look, make them want to read and make them want to buy.
Packaging is used in most industries including food & beverage, fashion & apparel, cosmetics, hardware, machinery and automotive, lifestyle associated products, cd / dvd design and software.

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recent projects

DESIGN ASSOCIATES OF THE DBC (DESIGN BUSINESS COUNCIL)
MAY 14TH, 2011

ALTER IT FOUNTAIN GATE
FEBRUARY 23RD, 2012

METRICON STUDIO M
NOVEMBER 26TH, 2010

THE RAILWAY HOTEL
JUNE 19TH, 2012

blog entries

22/05/13 - soft neon branding

soft neon branding Who says the neon colour family must always be distractingly bright? I love the soft, almost washed neon look used in this L ...
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by Carlos Flores

22/05/13 - The Clip Bag

The Clip Bag The Clip Bag by Peter Bristol borrows its form from a common binder clip. The binder icon functions so well as a bag you can almo ...
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by Carlos Flores

21/05/13 - Very cool posters from Jules Julien

Very cool posters from jules julien Via: http://www.julesjulien.com/julesjulien/homejulesjulien.html ...
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by Carlos Flores

recent tweets

21 hours, 41 minutes ago

@studioequator: soft neon branding: soft neon brandingWho says the neon colour family must always be distractingly bright? I l... http://t.co/PUVIopl7PI

21 hours, 41 minutes ago

@studioequator: The Clip Bag: The Clip Bag The Clip Bag by Peter Bristol borrows its form from a common binder clip. The binde... http://t.co/lAVHZwJMUB

1 day, 8 hours ago

@studioequator: Very cool posters from Jules Julien: Very cool posters from jules julienVia: http://t.co/1u5F6oKZ9E... http://t.co/iezFBqsXn3