Studio Equator
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graphic design

PACKAGING & POINT OF SALE

"Packaging & point of sale is the evaluation, production and promotion of packages to embrace products for distribution and sale".
Packaging design should draw interest to the product, and be consistent to the corporate identity and branding.  It will also often need to include information relevant to the product.  Packaging needs are very diverse, and need to be highly customised to reflect the intent of the client, which could be anything from bold to innocuous, innovative to stylish, mysterious to exciting.  studio equator's goal when designing packaging is to make the client want to look, make them want to read and make them want to buy.  
Packaging is used in most industries including food & beverage, fashion & apparel, cosmetics, hardware, machinery and automotive, lifestyle associated products, cd / dvd design and software.

recent projects

Basic Bites BASIC BITES
AUGUST 28TH, 2009
24 Moons 24 MOONS
DECEMBER 22ND, 2009
G-Lux G-LUX
NOVEMBER 18TH, 2009
Telechoice TELECHOICE
MARCH 3RD, 2010

blog entries

06/09/10 - edible-business-cards


wow edible business cards, who would have thought?, I think mine would be mango...The bombay bakery has come out with a great idea for their business ...
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by Carlos Flores

05/09/10 - Laputa's awesome robot design_One of my favourires


Laputa is a fictional place from the book Gulliver's Travels by Jonathan Swift. Laputa is a fictional flying island or rock with an adamantine base, w ...
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by Carlos Flores

05/09/10 - cool vector illustrative posters by noma bar


cool vector illustrative posters by noma bar. we love simplicity, but it is always good to get a message across, so that the image also communicates a ...
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by Carlos Flores

recent tweets

1 day, 9 hours ago

@studioequator: precinct: gfxjhwdfxkwdgcjde... http://goo.gl/fb/8ZbQR

1 day, 13 hours ago

@studioequator: Art prize for the artistically challenged http://goo.gl/fb/ZB9lq

1 day, 21 hours ago

@studioequator: edible-business-cards: wow edible business cards, who would have thought?, I think mine would… http://goo.gl/fb/TuRCw