graphic design
CREATIVE DIRECTION
"decisions about what artistic style and visual elements are used in a design in order to control how it communicates visually".
studio equator's purpose in creative direction is to stimulate mood and appeal to the emotions of a target audience. Our passionate controlled management of visuals and strategic direction, along with focused, experimental creativity brings our vision of the brand to life in a memorable and interactive way.
Creative direction can be applied in both 2D and 3D environments - this can include photo shoots, publishing, events, visual identities, marketing collateral, advertising campaigns, built environments (fashion, hospitality etc) and online environments.
recent projects
CODE CONTROL
APRIL 3RD, 2012
THE RAILWAY HOTEL
JUNE 19TH, 2012
G-LUX SHOWROOM
MARCH 6TH, 2013
NATASHA 'SENDING OUT A MESSAGE' EP
NOVEMBER 9TH, 2011
blog entries
19/06/13 - WACKO JACKO’S
WACKO JACKO’S
off-the-wall eclecticism at Jerusalem restaurant...
A wall of street signs in distinctive blue and black surrounds the spa ...
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by Carlos Flores
19/06/13 - CHEAP AND CHEERFUL
CHEAP AND CHEERFUL
design for a pound at Manchester pop-up...
They’ve offered designers space to showcase some experimental products, and be ...
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by Carlos Flores
18/06/13 - iTray - world's 1st flying tray
iTray - world's 1st flying tray
Yo! Suishi, a London-based restaurant that serves Japanese food, has introduced the world's first flying tray t ...
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by Carlos Flores