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McCann Worldgroup

McCann Worldgroup McCann Worldgroup McCann Worldgroup McCann Worldgroup McCann Worldgroup McCann Worldgroup McCann Worldgroup McCann Worldgroup McCann Worldgroup McCann Worldgroup McCann Worldgroup

McCann Worldgroup

The parent company of advertising agency, McCann Erickson, initiated their own re-branding and invited Design Research Studio to join them in establishing a new identity for their Manhattan office.

The conventional cubicle layout was replaced by an open format to encourage a modern, collaborative way of working, divided into zones: Central Park, a natural, informal, flexible space encouraging communication; and Science Lab, an efficient, high-tech area. There is also an Apartment, Lounge, Ballroom and Library, each providing a unique way of working.

 

Date: Feb 2012

Location: New York

Client: McCann Worldgroup

 

Via: http://designresearchstudio.net/mccann.html



Carlos Flores

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