Prada launches 10 new amazing scents. The collection of Prada Olfactories are potent concoctions of the unexpected, each provoking the surreal, cinematic experience of a partially remembered dream.
Devised as collages of uncanny experiences, they embrace the spirit of mysterious juxtapositions: the feminine faces the masculine, the real encounters the imaginary, the mundane becomes precious.
The ten distinct fragrances trigger the subconscious mind. United by a disregard for traditions, they are sensory fragments — combining contradictory, counterintuitive elements to provoke fantastical thoughts.